Bringing the Olympic Spirit to Life for La Poste In collaboration with Luca, I took the lead in directing and overseeing the photography for a teaser for La Poste’s Olympic Games campaign. Our mission was to envision and guide the teams toward a concept that symbolized the beginning of the Games in an iconic and meaningful way. The idea was to transform La Poste’s signature yellow sweater into an Olympic flame, representing the start of the Olympic journey. The vision centered on capturing the energy of running to ignite the flame, highlighting the pivotal moment of the opening of the Olympic Games.