Creating a unique brand experience for an innovative bank A key aspect of our design approach for the Pulse campaign was to create a sleek and minimalist aesthetic that emphasizes products while maintaining the integrity of the established brand identity. The campaign draws on Alpian's visual language, introducing a colorful and vibrant look tailored for a youth-oriented audience. This was extended across both print and digital platforms, including a Pulse playlist featuring Swiss artists. Collaborating closely with Alpian's artistic director to bring his vision to life was one of the most exciting parts of the project. The outcome captures Alpian's distinct personality, "a first bank that should not be just another one", inspiring the new generation to connect with the bank on a deeper level.